Naissance Capital


1500 bespoke moulded brass components, 2870m of fibre optics, 290 cables, 3.7m x 6.5m drop


Completed Fall 2018


Feature Installation and Lobby Refurbishment

More installation projects.

Project Description

Design Haus Liberty in collaboration with ALEKSAstudio have recently completed the refurbishment of the Principality Stadium entrance in the heart of Cardiff. With a footfall of nearly 85,000 people per year the refurbishment required a minimalistic palette juxtaposed with a wow-factor feature installation to capture the passers-by and draw them into the building.  New concrete-effect flooring, bespoke brass and walnut seating complement a space for mobile pop-up stands where young entrepreneurs can share their ground-breaking food concepts and local artists can display temporary exhibitions.

Together, the refurbishment blends well-thought out design and branding to create a harmonious environment that is timeless and captures the Simorg – a benevolent, mythical bird in Persian mythology and often associated with the Phoenix.

Photographs courtesy to Nicholas Worley.